Coverart for item
The Resource Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman

Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman

Label
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products
Title
Getting it right the second time
Title remainder
how American ingenuity transformed forty-nine marketing failures into some of our most successful products
Statement of responsibility
Michael Gershman
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
Dewey number
658.8/00973
Index
index present
LC call number
HF5415
LC item number
.G424 1990
Literary form
non fiction
Nature of contents
bibliography
Label
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 257-262) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
21407250
Dimensions
25 cm
Extent
xviii, 270 pages
Isbn
9780201550825
Lccn
90035428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products, Michael Gershman
Publication
Bibliography note
Includes bibliographical references (pages 257-262) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
21407250
Dimensions
25 cm
Extent
xviii, 270 pages
Isbn
9780201550825
Lccn
90035428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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