Coverart for item
The Resource Blogging for business : everything you need to know and why you should care, Shel Holtz + Ted Demopoulos

Blogging for business : everything you need to know and why you should care, Shel Holtz + Ted Demopoulos

Label
Blogging for business : everything you need to know and why you should care
Title
Blogging for business
Title remainder
everything you need to know and why you should care
Statement of responsibility
Shel Holtz + Ted Demopoulos
Title variation
Everything you need to know and why you should care
Creator
Contributor
Subject
Language
eng
Summary
  • Between 20 and 40 million Web logs, or blogs, serve as an outlet for an estimated 32 million readers worldwide-and those numbers continue to skyrocket as more companies incorporate blogs into their business strategies
  • In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly: How to tap into the power of blogs, How blogs are different from e-zines, Web sites, and message boards, Why your business needs to monitor blogs that discuss your products and services, How to use an internal corporate blog as an effective knowledge-sharing tool, What you need to know legally to protect your business, What's next in the world of blogging-podcasting and vlogs
  • Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications
  • Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that your business cannot afford to overlook
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
TK5105.8884
LC item number
.H65 2006
Literary form
non fiction
Label
Blogging for business : everything you need to know and why you should care, Shel Holtz + Ted Demopoulos
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Promoting your blog
  • Using search engines to promote your blog
  • Measuring the results of you blog
  • Legal considerations
  • The future of blogging
  • What is a blog?
  • Business uses of blogs
  • Blogs on the inside
  • Monitoring the blogosphere
  • Tapping into the blogosphere
  • How to make money with blogs
  • Planning your blog
  • How to create a blog- step-by-step
Control code
62593399
Dimensions
23 cm
Extent
xvii, 247 pages
Isbn
9781419536458
Isbn Type
(pbk.)
Lccn
2005034522
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Blogging for business : everything you need to know and why you should care, Shel Holtz + Ted Demopoulos
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Promoting your blog
  • Using search engines to promote your blog
  • Measuring the results of you blog
  • Legal considerations
  • The future of blogging
  • What is a blog?
  • Business uses of blogs
  • Blogs on the inside
  • Monitoring the blogosphere
  • Tapping into the blogosphere
  • How to make money with blogs
  • Planning your blog
  • How to create a blog- step-by-step
Control code
62593399
Dimensions
23 cm
Extent
xvii, 247 pages
Isbn
9781419536458
Isbn Type
(pbk.)
Lccn
2005034522
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

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